EU fines Google $1.7 billion for abusing online ads market

European Union regulators have hit Google with a €1.49 billion ($1.68 billion) fine for abusing its dominant role in on-line advertising.

It’s the third time the commission has abused Google with AN just penalty, following multibillion-dollar fines ensuing from separate probes into 2 different elements of the geographical region giant’s business.

The EU’s competition commissioner, Margrethe Vestager, declared the results of the long-running probe of Google’s AdSense advertising business at a conference in Belgian capital on Wednesday.

“Today’s call is regarding however Google abused its dominance to prevent websites exploitation brokers aside from the AdSense platform,” Vestager aforesaid.

The commission found that Google and its parent company, Alphabet, broken EU just rules by imposing restrictive clauses in contracts with websites that used AdSense, preventing Google rivals from putting their ads on these sites.

Google “prevented its rivals from having an opportunity to introduce and to contend within the market on their deserves,” Vestager aforesaid. “Advertisers and web site house owners, they’d less selection and certain sweet-faced higher costs that might be passed on to shoppers.”

AdSense is AN older Google product that lets internet publishers like bloggers place text ads on their websites, with the content of the ads supported results from search functions on their sites.

Microsoft filed AN EU just grievance regarding the service in 2009 and therefore the EU Commission formally launched its probe in 2016, though it aforesaid at the time that Google had already created some changes to permit affected customers additional freedom to point out competitory ads.

Last year, Vestager hit the corporate with a record €4.34 billion ($5 billion) fine following AN investigation into its automaton software system.

In 2017, she abused Google with a €2.42 billion fine during a case involving its on-line searching search results.

 

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